"In this splendid painting, Mrs. Asmaa Ryad has encapsulated the essence of a young African woman, her countenance reflecting contemplation and profound depth. The warm, vibrant hues emanating from her seem to echo the opulence of her culture and history. A profound connection resonates between the depicted character and her external milieu, of which I am a part as I contemplate it. It's as if she draws strength and inspiration from her roots; I yearn to perceive the world through her eyes. This painting serves as a poignant reminder of the beauty and diversity inherent in humanity, especially on the African continent, underscoring the internal fortitude present in each of us."

"Upon discovering Asmaa's artwork, an immediate resonance was established. Each canvas unveils a spectrum of warm, vibrant tones. With evident mastery, she skillfully captures the depth of the women she portrays. Her portraits, marked by a pronounced realism, emanate intense gazes teeming with stories. Her works breathe life into hope, joy, and serenity, establishing a unique connection with the observer. This is attributed to her skill in delving into the core of her subjects. On a more personal note, our initial encounter left a lasting impression. The symmetry of her visage hinted at an extraordinary artistic talent, a premonition that her oeuvre subsequently confirmed. Asmaa's paintings transcend mere visual appeal; they embody profound introspection, celebrating both beauty and intensity."

When the traditional and academic soar towards the heights of freedom, the light they discover allows the artist to truly embody their unique self. In this regard, Madame Asmaa eloquently signs her authenticity.

"I hold a deep admiration for Asmaa's canvases. She beautifully spotlights the African woman, capturing her allure and gentleness. Acquainted with Asmaa, it's evident that each painting is crafted with love and meticulous care."

Lady Asmaa, a luminary in her craft—a remarkable artist with a compassionate heart. Despite her substantial responsibilities as a businesswoman, she carves out time to indulge in her artistic and cultural passions. Asmaa exhibits an unwavering interest in the figurative, particularly a burgeoning fascination with distinctly Moroccan themes. Her creations eschew grand decorative cycles, instead embodying a genuine figurative style that encapsulates the essence of "Moroccanness": from attire and colors to landscapes, expressions of traditions, and cultural nuances. It's a collective mindset where the perception of others and dignity hold paramount importance.

By a pleasant coincidence I discovered Asmâa's work for the first time. I received an invitation from Asmâa to a group show in Casablanca, the opening of which was held ten days before Aïd El Kebir. Knowing that Asmâa was in the consulting business, I had no idea that she herself would be among the exhibitors. was one of the exhibitors. From my first steps in the spacious gallery, I remember walking on a central red carpet walls and picture rails on which the paintings were carefully arranged and lit. and illuminated. My gaze glides merrily along the hanging, and unexpectedly the walls part to make way for an angled space where the paintings are displayed. to make way for an angled space where I discover large formats. And then, one thing leads to another: I'm I'm drawn in by the colors, the light, the perspectives, the staging, the depth, and literally literally captivated by the characters and the festive atmosphere of sharing. In these paintings, all our senses are tuned in, and we can hear the laughter of children whispering of mothers, the smell of jasmine and orange blossom water, and finally the scent of pastries pastries as Eid approaches... These are the kind of generous works I love, which leave no sensitive being indifferent. indifferent, and to my great surprise, these are the works of Asmâa!